EY: The Better Way
Ernst & Young (EY), one of the big four accounting firms, is all about asking better questions and building a better working world. Every year, they bring on thousands of interns to help them with this mission.
That's why we created a series of online videos to increase awareness of EY internships among undergrads in a fun and relatable way.
My partner and I wrote, co-directed, and commissioned the original music for this scrappy campaign.
The Better Way Anthem Video
Better Way Life Hack Videos
We followed up the anthem video with a series of :15 videos on Facebook, Twitter, and Instagram that showed how better questions can be applied to even the most everyday situations.