EY: The Better Way

Ernst & Young (EY), one of the big four accounting firms, is all about asking better questions and building a better working world. Every year, they bring on thousands of interns to help them with this mission.

That's why we created a series of online videos to increase awareness of EY internships among undergrads in a fun and relatable way.

My partner and I wrote, co-directed, and commissioned the original music for this scrappy campaign.

 

The Better Way Anthem Video

Better Way Life Hack Videos

We followed up the anthem video with a series of :15 videos on Facebook, Twitter, and Instagram that showed how better questions can be applied to even the most everyday situations.