Hyatt The Confidante: 140 Hours Unbound
With bookings slumping, Hyatt wanted to inspire travelers to plan a trip to their South Beach boutique hotel, The Confidante. So we asked people to imagine what that trip would be like and share it with a tweet: “Tell us how you’d spend 140 hours in Miami in 140 characters.”
A series of simple, eye-catching posts inspired hundreds to share their dream vacation with us. And for one lucky winner, her trip not only came true but was used to create a beautifully animated short celebrating the sights and feels of a stay at The Confidante.